Audemars Piguet, one of the last family-owned watchmaking houses in Switzerland, continues to redefine the boundaries of luxury timekeeping with a remarkable blend of innovation, craftsmanship, and environmental responsibility.

The iconic brand has recently unveiled its most advanced timepiece yet — the Royal Oak Concept “Chronogyre” — a cutting-edge marvel that combines ultra-light materials with a revolutionary gyroscopic tourbillon movement. The watch was met with critical acclaim at Watches & Wonders Geneva 2025, cementing Audemars Piguet’s position at the forefront of horological innovation.

But it’s not just the technical prowess that has captured the world’s attention. The company’s deepening commitment to sustainability is turning heads across the luxury industry. This year, Audemars Piguet announced it had achieved carbon neutrality across all its Swiss manufacturing sites, and it plans to extend this initiative to its global retail operations by 2027.

CEO François-Henry Bennahmias, in what may be one of his final milestones before passing the torch, stated:
“Our goal has always been to create timeless masterpieces that honour the past while protecting the future. Our latest innovations reflect not only our dedication to craftsmanship but also to the planet and the people who help bring our vision to life.”

In addition, Audemars Piguet’s Art Basel sponsorship and ongoing collaborations with contemporary artists have further elevated the brand’s cultural relevance. From gallery installations to limited-edition timepieces co-designed with visual artists, the fusion of art and horology is at the heart of AP’s modern identity.

With rising global demand, especially among younger collectors, and a strong secondary market presence, Audemars Piguet continues to thrive as both a heritage brand and a trendsetter. In 2024, the brand posted record revenues, surpassing CHF 2 billion for the first time in its history.

As the world of luxury watches evolves, Audemars Piguet proves that tradition and transformation can go hand in hand — ticking forward with purpose, precision, and passion.